S3E8 - Making Ōnin Famous to the Right Audience

This month Jim interviews Ōnin's Director of Marketing, Shane Minor. In this episode, they dive into Ōnin's marketing strategy to make us famous with our target audience and progress so far. They also cover the insights our research and focus groups have uncovered about the low-wage earner and Shane's best advice on building a marketing plan for your local branch.